Should we use a freemium model for our SaaS Software Product?

On Twitter, a person asked the question whether he should consider the freemium model for his SaaS (Software as a Service) company. I replied that my experience with start-up clients led me to believe there were many questions wrapped into the one question “should I use a freemium model”? I began a Tweetstorm for some of the Read more about Should we use a freemium model for our SaaS Software Product?[…]

Think “Viral” will Drive Users to Your Electronic Channels? Think Again!

For over 15 years I have been telling clients to allocate marketing dollars for two separate areas: improving channels and bringing users to the channels. Some get it. A few do not. Making sure your channel gets visitors seems obvious. If you spent thousands of dollars to produce an event for your company and only Read more about Think “Viral” will Drive Users to Your Electronic Channels? Think Again![…]