Joel's Blog

My Thoughts About Technology

Websites still matter…put that in your call to action and smoke it!

The value of an effective website sometimes gets lost among all the churn and coverage over Social Media’s impact on marketing. Experts who once argued that small companies only need a “FaceBook” page, that SEO dollars should be repositioned to Social Media, and that the Web was a dead medium are rethinking the value of Read more about Websites still matter…put that in your call to action and smoke it![…]

Rhetoric versus reality in college major choices

Higher Education has come under fire recently for many issues, including costs, political bias, value, and transgressions of a few for-profit colleges. Ironically, the information and data are so vast and contrasting on these issues that interpretation of it all takes, well, a college education and solid information literacy skills. Two bits of information I Read more about Rhetoric versus reality in college major choices[…]

Think “Viral” will Drive Users to Your Electronic Channels? Think Again!

For over 15 years I have been telling clients to allocate marketing dollars for two separate areas: improving channels and bringing users to the channels. Some get it. A few do not. Making sure your channel gets visitors seems obvious. If you spent thousands of dollars to produce an event for your company and only Read more about Think “Viral” will Drive Users to Your Electronic Channels? Think Again![…]

Jobs transforms our digital lives, even in death

Wednesday evening I was teaching a class of Seniors in our Capstone course. We began with some project management discussion and then transitioned into reports for each team on our class project. At some point while I was pontificating about start-to-finish or scope definition someone just blurted out, “Dr Kline, you know that Steve Jobs Read more about Jobs transforms our digital lives, even in death[…]