Transform Your Organization to:
Use technology to engage your customers. Together, we deploy tools like CRM, Social Media, Web, Mobile, and E-commerce to transform your digital marketing.
Intranets, Digital Libraries, Digital Catalogs, and Bodies of Knowledge. Samples of the project types I implement to share important knowledge across the enterprise.
Enterprise Social Networks, Learning Communities, Project Management, and Innovation teams. Foster collaboration and innovation among your employees from within using the right channels.
Deploy design thinking skills, best practices, and brainstorming. I leverage your employees and resources to develop new business models, build internal trust, or pivot in a new direction.
Clients and Partners
The Hershey Foundation
This 20 minute video explains some cultural challenges and strategies for implementing a CRM system in a Professional Services Organization. Professional Service Organizations, especially organizations that contain accredited professionals (e.g. Attorneys, Accountants, Physicians, and Architects) pose unique challenges to customer relationships. Check out the list of 11 considerations below the video to see if this Read more about CRM Integration for Professional Service Organizations (PSOs)[…]
I’m working with consulting clients and group project clients from my college classes to identify the important elements for innovating from the inside of your organization. So far, we have codified a list of 10 elements that require examination and further research. I’m more of a “question” person than a “list” person, but here is a preliminary list to Read more about 10 Innovation Elements for Inside Out Innovation[…]
I’m a proponent of inside-out innovation. I respect and admire the many design firms that have evangelized design thinking during last decade. But these firms aren’t your organization’s long-term answer to innovation as a competitive advantage. Your organization needs to develop a culture that fosters innovation from within, what I call inside-out innovation. One way Read more about Building a design thinking curriculum for your organization[…]
The day after the U.S. Presidential election, on Wednesday, November 9th, 2016, I entered my classroom full of college seniors for my 10 am class. Many of my students were tired from watching the election results and shell-shocked at the results. I told them that today is a historic day. Given the mass of support millennials had Read more about Why Wednesday November 8th, 2016 was historic![…]
On Twitter, a person asked the question whether he should consider the freemium model for his SaaS (Software as a Service) company. I replied that my experience with start-up clients led me to believe there were many questions wrapped into the one question “should I use a freemium model”? I began a Tweetstorm for some of the Read more about Should we use a freemium model for our SaaS Software Product?[…]
One of the tenants of design thinking and entrepreneurship in general is failure. Stories about the value of failure and its distant cousin, pivoting, are ubiquitous among entrepreneurs. Many entrepreneurs succeeded after failure forced them to change a business model, product, or audience. Fail fast and fail forward is a the kind of motto that many Read more about Issues with a Culture of Failure: Fail Small if You’re Big[…]
Few of the media outlets or people who cover MOOCs care to distinguish between an xMOOC and a cMOOC. That’s sad, because the real value for a MOOC is the connections and the learning that comes from collaboration. xMOOCs get all the press because they are backed by rock-star professors or VC funding which obscures Read more about The Problem with xMOOC Business Model[…]
A recent study by Harvard and MIT determined that Massively Open Online Courses (MOOCs) should not be judged by completion rates. If you follow MOOCs you know that precious few people actually complete the MOOCs for which they sign up. There are a lot of pro and con arguments for how MOOCs should be assessed Read more about Is EdX the Answer to the Future of Higher Education?[…]
Two stories this morning made me consider whether Wall Street (the Street) is good at identifying innovation. A follow-up question would ask whether innovation that benefits the Street actually benefits customers? The first is a story about Kimberly-Clark and its efforts to improve profitability. Evidently, they are going to “desheet” some of their products. This Read more about Does Wall Street Know Innovation?[…]
The value of an effective website sometimes gets lost among all the churn and coverage over Social Media’s impact on marketing. Experts who once argued that small companies only need a “FaceBook” page, that SEO dollars should be repositioned to Social Media, and that the Web was a dead medium are rethinking the value of Read more about Websites still matter…put that in your call to action and smoke it![…]